Which of the following is NOT one of the stages in the new product development process?
A) concept development
B) new product launch
C) product development
D) idea generation and screening
E) business analysis and marketing strategy development

Question

Quizplus · Accepted Answer

New product launch is not a stage in the new product development process. The stages are generally considered to be: idea generation and screening, concept development, product development, business analysis and marketing strategy development, and commercialization (or launch).

Which of the Following Is NOT One of the Stages