Channel members who perform certain marketing functions may be provided with a discount called:
A) a special discount.
B) a quantity discount.
C) a functional discount.
D) an allowance.
E) a cash discount.

Question

Quizplus · Accepted Answer

Channel members who perform certain marketing functions, such as selling, storing, and record-keeping, may be provided with a functional discount. This discount is given to offset the costs incurred by the channel member in performing these functions. It is not based on the quantity of products purchased, nor is it a special one-time discount. Allowances and cash discounts are also given to channel members, but for different reasons.

Channel Members Who Perform Certain Marketing Functions May Be Provided