Under which of the following market conditions are marketing activities such as marketing research, product development, pricing, advertising and sales promotion MOST likely to play little or no role?
A) monopolistic competition
B) pure competition
C) oligopolistic competition
D) free market
E) monopoly

Question

Quizplus · Accepted Answer

In a market with pure competition, there are a large number of small firms selling homogeneous products, and there is no room for differentiation or strategic marketing. Therefore, marketing activities are unlikely to play a significant role in this type of market.

Under Which of the Following Market Conditions Are Marketing Activities