In order to introduce hamburgers in several countries whose religion prohibits the eating of beef, Burger Co. developed a special soybean hamburger. The firm's action was an example of:
A) product adaptation.
B) demand creation.
C) product innovation.
D) straight extension.
E) product promotion.

Question

Quizplus · Accepted Answer

Burger Co. adapted their product to the cultural and religious sensitivities of the countries they wanted to enter by developing a soybean hamburger instead of their traditional beef hamburger. This is an example of product adaptation.

In Order to Introduce Hamburgers in Several Countries Whose Religion