When a company uses agencies in the home country to get products into foreign markets, this is known as:
A) indirect market entry.
B) direct market entry.
C) franchising.
D) licensing.
E) contract manufacturing.

Question

Quizplus · Accepted Answer

Indirect market entry refers to using intermediaries such as agents, distributors, or partners in the home country to sell products in foreign markets. The company does not directly manage operations in the foreign market but rather relies on local intermediaries to handle distribution and sales.

When a Company Uses Agencies in the Home Country to Get