When a company tailors both its product and promotion to the needs of a foreign market, this is known as:
A) adapted global marketing.
B) dual adaptation.
C) communication adaptation.
D) product adaptation.
E) modified global marketing.

Question

Quizplus · Accepted Answer

Dual adaptation refers to the strategy where a company modifies both its product and its promotional strategies to suit the preferences and requirements of a foreign market. This approach acknowledges the differences in consumer behavior, legal and cultural norms, and competitive environments across countries.

When a Company Tailors Both Its Product and Promotion to the Needs