Which of the following alliance strategies would NOT normally be considered appropriate for a global follower?
A) low cost structures
B) selective targeting of country markets
C) developing competencies in imitating and improving products, services, delivery processes and customer communications
D) establishing a well- organised intelligence system to provide early information on competition
E) communicaton lines and relationships that enable rapid decision- making

Question

Quizplus · Accepted Answer

Selective targeting of country markets is usually more appropriate for global leaders who have the resources and capabilities to tailor their products and services to meet the specific needs and wants of customers in different markets. Global followers, on the other hand, tend to adopt a more standardized approach to product and service offerings to achieve economies of scale and cost efficiencies. Therefore, selective targeting would not be an appropriate alliance strategy for a global follower.

Which of the Following Alliance Strategies Would NOT Normally Be