The product strategy that is usually the most costly is:
A) product modification.
B) straight extension.
C) product adaptation.
D) product invention.
E) none of the above

Question

Quizplus · Accepted Answer

Product invention is typically the most costly strategy as it involves developing a new product from scratch, which can require substantial investment in research and development, design, testing, and marketing. In comparison, product modification (A), which involves making changes to an existing product, and product adaptation (C), which involves modifying a product to suit the preferences and needs of a specific market or region, are usually less expensive. Straight extension (B), which involves offering the same product in a new market without making any changes, can be either cost-effective or costly depending on factors such as the level of competition, distribution channels, regulatory requirements, and cultural differences.

The Product Strategy That Is Usually the Most Costly Is