International marketers that are seeking to minimise the costs of selling abroad are likely to favour a marketing mix that is:
A) tailored.
B) modified.
C) customised.
D) standardised.
E) none of the above

Question

Quizplus · Accepted Answer

Standardisation allows for a consistent and uniform approach to the marketing mix, which can help reduce costs by eliminating or reducing the need for customisation or modification to adapt to local markets. Tailoring, modification, and customisation all involve additional costs and resources to adapt the marketing mix to specific markets, which may not be desirable for international marketers looking to minimise costs.

International Marketers That Are Seeking to Minimise the Costs of Selling