An approach to evaluating potential foreign markets as candidates for market entry is known as________ . This method involves considering the country selection procedure by considering all markets in the world and then applying a set of evaluation criteria in succession, progressively eliminating undesirable markets until a small cluster of suitable markets has been identified.
A) screening
B) country of origin analysis
C) market attractiveness index
D) country cluster analysis
E) Boston Consulting Group matrix

Question

Quizplus · Accepted Answer

The approach described in the question is known as screening. Country of origin analysis, market attractiveness index, country cluster analysis, and Boston Consulting Group matrix are all different methods for evaluating potential foreign markets, but they do not involve the systematic elimination of markets based on a set of criteria.

An Approach to Evaluating Potential Foreign Markets as Candidates for Market