Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage. Your client's firm takes a(n) ________approach to the marketing environment.
A) adversarial
B) team work
C) proactive
D) reactive
E) aggressive

Question

Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage. Your client's firm takes a(n)  ________approach to the marketing environment.
A) adversarial
B) team work
C) proactive
D) reactive
E) aggressive

Quizplus · Accepted Answer

A proactive approach to the marketing environment involves actively attempting to shape the environment to the firm's advantage. Hiring lobbyists to influence legislation is an example of a proactive approach. An adversarial or aggressive approach implies confrontation or conflict with competitors, consumers, or the regulatory environment, which is not necessarily the case in this scenario. A teamwork approach may be beneficial for internal collaboration, but it doesn't necessarily relate to the firm's external approach to the marketing environment. A reactive approach would involve responding to changes in the environment after they have already occurred, rather than actively attempting to shape it to the firm's advantage.

Assume That You Are a Manager at a Firm That