A marketer is considering which of the elements in the macroenvironment best help to understand consumers' beliefs, values, and views of the world. The marketer is thinking about the ________environment.
A) demographics
B) technological
C) political
D) cultural
E) economic

Question

Quizplus · Accepted Answer

The cultural environment encompasses the beliefs, values, and customs that influence consumer behavior. It includes factors such as language, religion, education, and social organizations. Therefore, the cultural environment is the best choice for understanding consumers' beliefs, values, and views of the world.

A Marketer Is Considering Which of the Elements in the Macroenvironment