According to the traditional buyer process, outlined in your text, problem recognition is followed by which step of the consumer's decision process?
A) purchase decision
B) information search
C) post- purchase behaviour
D) comparison of brands
E) evaluation of alternatives

Question

Quizplus · Accepted Answer

According to the traditional buyer process, after problem recognition, the consumer will engage in an information search to gather relevant information about the product or service.

According to the Traditional Buyer Process, Outlined in Your Text