When market segments are conceptually distinguishable and respond to different marketing mix elements, this is known as:
A) actionable.
B) differentiable.
C) measurable.
D) accessible.
E) substantial.

Question

Quizplus · Accepted Answer

When market segments are conceptually distinguishable and respond to different marketing mix elements, this is known as "differentiable." This means that the segments are unique enough that they require different approaches to effectively market to them. This is a key aspect of segmenting a market, as it allows companies to tailor their marketing efforts to specific groups of consumers who may have different needs, preferences, and behaviors.

When Market Segments Are Conceptually Distinguishable and Respond to Different