The final step in a customer- driven marketing strategy is market:
A) segmentation.
B) analysis.
C) targeting.
D) aggregation.
E) positioning.

Question

Quizplus · Accepted Answer

The final step in a customer-driven marketing strategy is market positioning. This involves arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

The Final Step in a Customer- Driven Marketing Strategy Is