The segmentation approach that divides markets into light- , medium- , and heavy- user groups is referred to as:
A) lifestyle segmentation.
B) benefit segmentation.
C) life cycle segmentation.
D) demographic segmentation.
E) usage segmentation.

Question

Quizplus · Accepted Answer

The segmentation approach that divides markets based on usage is referred to as usage segmentation. This approach categorizes consumers based on the level of product usage, such as light-, medium-, or heavy-users. It helps marketers to tailor their marketing efforts and strategies for each group separately. Therefore, the correct answer is E.

The Segmentation Approach That Divides Markets into Light- , Medium-