Buyers are divided into groups based on their knowledge of, attitude toward, use of, or response to a product in segmentation that is:
A) lifestyle.
B) psychographic.
C) psychological.
D) behaviour.
E) social class.

Question

Quizplus · Accepted Answer

The given description matches the characteristics of behavioral segmentation, which involves dividing buyers into groups based on their behaviors, such as their knowledge of, attitude toward, use of, or response to a product. None of the other segmentation methods mentioned match this description as closely.

Buyers Are Divided into Groups Based on Their Knowledge Of