An approach to segmentation that identifies consumers with similar needs or purchasing habits even though they may be located in different countries is known as:
A) behavioural segmentation.
B) international segmentation.
C) geographic segmentation.
D) cross cultural segmentation.
E) intermarket segmentation.

Question

Quizplus · Accepted Answer

Intermarket segmentation identifies consumers with similar needs regardless of their location, which is suitable for multinational companies or those selling in several countries. International segmentation may use geographic or cross-cultural components, but it does not necessarily identify the same needs across different countries. Behavioral and geographic segmentation may also be useful in some situations, but they focus on specific behaviors or locations rather than similarities across markets. Cross-cultural segmentation is a subset of intermarket segmentation that emphasizes cultural differences and their impact on consumer behavior, but it is not as comprehensive as intermarket segmentation.

An Approach to Segmentation That Identifies Consumers with Similar Needs