The strategy of focusing on or gaining a large share of one or a few submarkets is called:
A) concentrated marketing.
B) mass marketing.
C) counter- segmented marketing.
D) differentiated marketing.
E) segmented marketing.

Question

Quizplus · Accepted Answer

Concentrated marketing involves focusing on one or a few submarkets with the aim of gaining a large share in those submarkets. This strategy allows a company to specialize and tailor its marketing mix to meet the specific needs of a particular group of customers. It is often used by smaller firms with limited resources or by larger companies looking to diversify their product offerings. Mass marketing involves targeting a large and diverse group of customers with a standardized marketing mix, while differentiated marketing involves targeting multiple submarkets with different marketing mixes. Counter-segmented marketing is not a commonly used marketing term.

The Strategy of Focusing on or Gaining a Large Share