The first step in a customer- driven marketing strategy is market:
A) analysis.
B) targeting.
C) positioning.
D) probing.
E) segmentation.

Question

Quizplus · Accepted Answer

The first step in a customer-driven marketing strategy is market segmentation. This involves dividing the market into smaller groups of potential customers with similar needs and characteristics, in order to better tailor marketing efforts to their specific interests and preferences. Only after segmentation can a company move on to targeting, positioning, and other marketing strategies.

The First Step in a Customer- Driven Marketing Strategy Is