_____ is defined as having qualities that appeal to an audience.
A) Similarity
B) Scarcity
C) Authority
D) Attractiveness
Correct Answer:
Verified
Q7: In the context of persuasion,logical individuals are
Q8: Which one of the following is one
Q9: Who are most responsive to rational appeals?
A)well-educated
Q10: Magazine prescription drug ads offer customers information
Q12: The _ route to persuasion occurs when
Q15: Lately,James has noticed that pictures of his
Q18: According to Myers,advertisers for beverages and clothing
Q30: When an initially discounted message becomes effective,a
Q34: If people remember the message better than
Q35: Abelson and his colleagues (1982) found that
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