Which of the following is true about the buying centre?
A) In a buying centre, one person cannot play more than one role.
B) A typical buying centre has a maximum of five or six members.
C) A buying centre consists of only mid-level managers and below.
D) It is the decision-making unit of a buying organization.
E) Gatekeepers in a buying centre are people who authorize the proposed actions of deciders or buyers.

Question

Quizplus · Accepted Answer

The buying centre is the decision-making unit of a buying organization, where different roles are played by various individuals or groups involved in the purchasing decision. It can consist of individuals with various positions and hierarchies within the organization, including top-level executives, mid-level managers, and technical experts. There is no set limit on the number of members in a buying centre, and one person can play multiple roles. Gatekeepers in a buying centre control the flow of information to others involved in the decision-making process.

Which of the Following Is True About the Buying Centre