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  1. Topics
  2. Business
  3. Framework for Marketing Management
  4. Quiz 2: Developing Marketing Strategies and Plans

Which of the Following Elements of a Marketing Plan Permits

Question 54
Multiple Choice

Which of the following elements of a marketing plan permits senior management to grasp the plan's major thrust? A) the situation analysis B) the marketing strategy C) the executive summary D) the financial projections E) the short-term targets

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The ________ is the last section of the marketing plan and spells out the goals and budget for each month or quarter,so management can review each period's results and take action as needed. A) executive summary B) situation analysis C) marketing strategy D) financial projections E) implementation and controls
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The traditional view of marketing is that the firm makes something and then sells it.
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The traditional view of marketing works best in economies with many different types of people,each with individual wants,perceptions,preferences,and buying criteria.
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