Pegasus writes about its target market and demographics in the ________ section of its marketing plan.
A) executive summary
B) implementation
C) situation analysis
D) strategy
E) tactics

Question

Quizplus · Accepted Answer

The situation analysis section of a marketing plan typically includes information about the target market and demographics, as well as other market research and analysis. The executive summary provides a brief overview of the entire plan, while implementation, strategy, and tactics sections outline specific actions and plans for executing the marketing plan.

Pegasus Writes About Its Target Market and Demographics in the ________