Which of the following is the main factor that has contributed to the popularity of direct marketing with consumers?
A)Convenience
B)Privacy
C)Technology
D)Quality

Question

Quizplus · Accepted Answer

Direct marketing allows consumers to shop and make purchases from the comfort of their own homes, making it a convenient option for many. Additionally, direct marketing often offers personalized and targeted promotions, which can also be appealing to consumers. Privacy concerns and technology advancements have also influenced the popularity of direct marketing, but convenience is the main factor. Quality may be important in retaining customers, but it is not the main factor in the initial appeal of direct marketing.

Which of the Following Is the Main Factor That Has