The development of a marketing database commonly leads to interdepartmental rivalries and can create major conflicts between a company and its advertising agency.

Question

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The development of a marketing database involves the collection and management of customer data, which can be sensitive and valuable information. This can lead to conflicts between departments, such as IT and marketing, over ownership and control of the database. Additionally, advertising agencies may feel threatened by the company's ability to target customers more effectively through the use of the database. Therefore, interdepartmental rivalries and conflicts with advertising agencies are potential consequences of developing a marketing database.

The Development of a Marketing Database Commonly Leads to Interdepartmental