Which of the following are the three main purposes of direct marketing programs?
A)To close the sale, identify prospects, and engage consumers
B)To identify target markets, tailor the message, and support brand identity
C)To provide information, answer questions, and foster brand loyalty
D)To reward customers, furnish information, and generate brand preference

Question

Quizplus · Accepted Answer

The three main purposes of direct marketing programs are to close the sale, identify prospects, and engage consumers. Option A includes all three of these purposes, while the other options only mention one or two of them.

Which of the Following Are the Three Main Purposes of Direct