Allan Paivio has documented how imagery can improve memory.Which of the following theories proposed by him claims that memory for pictures is better than memory for words?
A)Dual-code hypothesis
B)Frequency theory
C)Opponent-process theory
D)Two-factor hypothesis

Question

Quizplus · Accepted Answer

The Dual-code hypothesis proposed by Allan Paivio claims that memory is improved through the use of both visual and verbal codes. According to this theory, memory for pictures is better than memory for words because pictures can be represented in both visual and verbal codes, while words can only be represented in verbal codes. Therefore, the use of imagery can improve memory because it provides a visual code that can be used in conjunction with the verbal code to create a stronger memory trace.

Allan Paivio Has Documented How Imagery Can Improve Memory