According to Allan Paivio,in which of the following ways is memory stored in the process of encoding?
A)As a thought or a feeling
B)As a verbal code or an image code
C)As a word or a sentence
D)As a tactile code or a kinesthetic code

Question

Quizplus · Accepted Answer

According to Allan Paivio's dual-coding theory, memory is stored in two ways - as a verbal code (language-based) or an image code (picture-based). This is based on the idea that the brain uses both verbal and visual systems to process and store information, which means encoding information in both verbal and image codes can enhance memory retention. Therefore, option B, which includes verbal and image codes, is the correct answer.

According to Allan Paivio,in Which of the Following Ways Is