In tires,domestic appliances,and airlines,achieving differentiation advantage is constrained by customers' unwillingness to pay a price premium for differentiation that exceeds the cost of differentiation.
Central to the strategies of Starbucks and Harley Davidson is the notion that they are not simply supplying a product but involving their customers in an experience of which the product forms only one component.
Enterprise Rent-A-Car and wealth management advisers,Edward Jones are examples of companies that have established a competitive advantage through defying the conventional wisdom concerning key success factors in their industries.
Companies in mature industries where cost efficiency is the critical success factor (such as wholesale distribution,airlines,and logistics)tend to favour qualitative performance targets over quantitative performance targets.
Which of the following factors is not a source of barriers to the exit of capacity from the European oil refining industry: a declining industry includes not just the presence of durable,specialized assets and the costs of plant closure,but also: