Which of the following is a way in which the researcher might assist the client after the marketing research report has been presented?
A) further research projects
B) help the client firm make the information generated in the marketing research project a part of the firm's marketing (management) information system (MIS) and decision support system (DSS)
C) selection of a new product or advertising agency, development of a pricing policy, marketing segmentation, or other marketing actions
D) all of the above

Question

Quizplus · Accepted Answer

The researcher can assist the client in various ways after presenting the report, including conducting further research, integrating findings into the firm's MIS and DSS, and aiding in strategic marketing decisions like product selection or pricing policy.

Which of the Following Is a Way in Which the Researcher