Ethical issues arise when .
A) a client distorts the research findings to develop a biased advertising campaign that makes brand claims that have not been substantiated by marketing research
B) the marketing research problem is defined to suit hidden agendas
C) client firms such as tobacco companies, use marketing research findings to formulate questionable marketing programs
D) All of the above are correct.

Question

Quizplus · Accepted Answer

All the options involve ethical issues: distorting research findings, defining problems to suit hidden agendas, and using research for questionable programs all raise ethical concerns.

Ethical Issues Arise When