A marketing research report should do all of the following except .
A) take into account the reader's technical sophistication and interest in the project
B) take into account the circumstances under which the report will be read
C) be written for a specific reader or readers
D) use technical jargon

Question

Quizplus · Accepted Answer

Using technical jargon can make the report difficult to understand for readers who are not familiar with the terminology, which is not advisable in a marketing research report.

A Marketing Research Report Should Do All of the Following