A _ is a test marketing program conducted by an outside research company in field experimentation. The research company guarantees distribution of the product in retail outlets that represent a pre- determined percentage of the market.
A) partial test market
B) standard test market
C) simulated test market
D) controlled test market

Question

Quizplus · Accepted Answer

A controlled test market is conducted by an outside research company that ensures the product is distributed in selected retail outlets, representing a specific market percentage.

A _ Is a Test Marketing Program Conducted by an Outside