Which statement is not true concerning a standard test market?
A) Test markets are selected and the product is sold through regular distribution channels.
B) Where external validity is important, at least four test markets should be used.
C) It is a one- shot case study.
D) All statements are correct.

Question

Quizplus · Accepted Answer

The Answer of Which statement is not true concerning a standard test market?
A) Test markets are selected and the product is sold through regular distribution channels.
B) Where external validity is important, at least four test markets should be used.
C) It is a one- shot case study.
D) All statements are correct.

Which Statement Is Not True Concerning a Standard Test Market