Emily has a strong attitude about the issue of gun control,but all her close friends hold the opposite attitude about the issue.Consequently,Emily is not active politically on this issue.According to the language of the theory of planned behavior,Emily's reduced consistency between her attitude and her actions is influenced by
A) reduced attitude accessibility.
B) personal relevance of the issue.
C) perceived behavioral control.
D) subjective norms.

Question

Quizplus · Accepted Answer

Emily's close friends hold the opposite attitude about the issue, which creates a social pressure on her to conform to their attitudes and behave accordingly. This social pressure is a form of subjective norms in the theory of planned behavior. Emily's reduced consistency between her attitude and her actions is influenced by subjective norms, not by reduced attitude accessibility, personal relevance of the issue, or perceived behavioral control.

Emily Has a Strong Attitude About the Issue of Gun