According to the theory of planned behavior,behavioral intentions are influenced by all of the following EXCEPT
A) perceived behavioral control.
B) attitude accessibility.
C) attitudes.
D) subjective norms.

Question

Quizplus · Accepted Answer

The theory of planned behavior states that behavioral intentions are influenced by attitudes, subjective norms, and perceived behavioral control. Attitude accessibility is not included as a separate factor in this theory; rather, it is a measure of the strength and salience of an existing attitude.

According to the Theory of Planned Behavior,behavioral Intentions Are Influenced