A company reports on consumers' perception of more than 1,700 performers for companies that are interested in using a performer in their advertising.This is referred to as .
A)custom research
B)secondary research
C)exploratory research
D)syndicated research
E)case study research

Question

Quizplus · Accepted Answer

Syndicated research refers to research that is conducted by a research company and then sold to multiple clients. It typically involves collecting data on a large scale, such as consumer perceptions of performers, which can be used by various companies for advertising purposes.

A Company Reports on Consumers' Perception of More Than 1,700