A process that determines what information marketing managers need and gathers,sorts,analyzes,stores,and distributes relevant and timely information to users is a _ _.
A)marketing data analysis
B)marketing information system
C)marketing research project
D)primary data collection
E)secondary and primary data collection

Question

Quizplus · Accepted Answer

A marketing information system is designed to gather, sort, analyze, store, and distribute relevant and timely information to marketing managers.

A Process That Determines What Information Marketing Managers Need and Gathers,sorts,analyzes,stores,and