The three main categories of influences that affect the consumer decision- making process are .
A)environmental,personal,and sociocultural
B)environmental,familial,and sociocultural
C)sociocultural,behavioral,and personal
D)physical,emotional,and behavioral
E)internal,situational,and social

Question

Quizplus · Accepted Answer

The three main categories of influences on consumer decision-making are internal (personal factors), situational (environmental factors), and social (sociocultural factors).

The Three Main Categories of Influences That Affect the Consumer