To breathe life into demographic analysis,marketers turn to that group consumers according to psychological and behavioral similarities.
A)psychographics
B)social classes
C)opinion leaders groups
D)reference groups
E)bandwagon groups

Question

Quizplus · Accepted Answer

Psychographics involves grouping consumers based on psychological and behavioral similarities, such as lifestyle, values, and interests, which is what marketers use to enhance demographic analysis.

To Breathe Life into Demographic Analysis,marketers Turn to That Group