Consumers often rely on decision guidelines when weighing the claims companies make.These rules are referred to as .
A)analogies
B)heuristics
C)core competencies
D)synergistic criteria
E)buying plans

Name: Consumers often rely on decision guidelines when weighing the claims companies make.These rules are referred to as . A)analogies B)heuristics C)core competencies D)synergistic criteria E)buying plans
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Heuristics are mental shortcuts that consumers use to simplify decision-making.

Consumers Often Rely on Decision Guidelines When Weighing the Claims