Which of the following statements about perception is true?
A)There is no perception without exposure.
B)Perception is a sociocultural influence on consumer purchase decisions.
C)If a marketer can reach a consumer with a message,then the marketer knows the consumer will interpret it correctly.
D)Research shows that subliminal messages are just as likely to be perceived as any other type of message.
E)Perception is unrelated to any sense other than sight.

Question

Quizplus · Accepted Answer

Perception begins with exposure, as it is the initial stage where consumers encounter stimuli. Without exposure, perception cannot occur.

Which of the Following Statements About Perception Is True