PRIZM is _ _.
A) a positioning strategy used in the introduction of new consumer products
B) a method of removing heterogeneous variables from a target market
C) a method of data mining used by marketing managers to implement market development strategies
D) a method of confirming that the chosen target market is representative of the ideal market segment
E) a database that classifies every U.S.zip code according to demographic and lifestyle characteristics
Correct Answer:
Verified
Q72: The VALS system categorizes consumers as .
A)innovators,early
Q73: An important aspect of customer relationship management
Q74: Which of the following statements about customer
Q75: If Reebok began marketing to the world's
Q76: With a marketing strategy,a company develops one
Q78: A _ strategy allows a company to
Q79: Recognizing that some people eat cereal because
Q80: Many marketing experts advocate _ programs that
Q81: The first step in developing a positioning
Q82: The group of American consumers born between
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