Which of the following statements about customer relationship management (CRM)programs is true?
A)To succeed,all companies should engage in CRM every time they interact with a customer.
B)Only consumer marketers can benefit from the use of CRM programs.
C)Internet technology is viewed as a barrier to the implementation of CRM programs.
D)CRM programs include any touchpoint that is a point of interface between he customer and a company.
E)The success of a CRM program relies on its use of mass communication channels.

Question

Quizplus · Accepted Answer

CRM programs encompass any touchpoint that serves as an interface between the customer and the company, facilitating better customer relationships and personalized interactions.

Which of the Following Statements About Customer Relationship Management (CRM)programs