A goal of calculating the lifetime value of a customer is to .
A)figure the estimated total profit generated by a customer over his or her lifetime
B)reduce share of customer
C)reduce total communications costs
D)develop appropriate responses in transactional marketing situations
E)increase market share

Question

Quizplus · Accepted Answer

The lifetime value of a customer is calculated to estimate the total profit a customer will generate over their lifetime, helping businesses make informed decisions about marketing and customer retention strategies.

A Goal of Calculating the Lifetime Value of a Customer