A retailer would be reducing the _ _ gap if it reduced the difference between customer expectations and its perception of customer expectations.
A) research
B) knowledge
C) performance
D) standards
E) communication

Question

Quizplus · Accepted Answer

The knowledge gap refers to the difference between what customers expect and what the retailer perceives those expectations to be. Reducing this gap involves better understanding customer expectations.

A Retailer Would Be Reducing the _ _ Gap If