Why do retailers use composite segmentation?
A) Demographic segmentation makes it impossible to attract people who do not fit into the demographic categories used.
B) Demographic segmentation identifies customers but not their needs.
C) Benefit segmentation does not identify the customers' needs.
D) Geographic segmentation creates an unmanageable retail market.
E) Benefit segmentation requires the application of complex statistical forecasting.

Question

Quizplus · Accepted Answer

Composite segmentation is used because demographic segmentation alone identifies customers but does not provide insights into their needs, which is crucial for effective marketing strategies.

Why Do Retailers Use Composite Segmentation