Which of the following segmentation methods would be most appropriate for a retailer selling men's apparel?
A) Geographic
B) Demographic
C) Personality
D) Buying situation
E) Benefit sought

Question

Quizplus · Accepted Answer

Demographic segmentation is most appropriate for a retailer selling men's apparel as it involves categorizing the market based on variables such as age, gender, income, and occupation, which are directly relevant to clothing preferences and needs.

Which of the Following Segmentation Methods Would Be Most Appropriate