Question 1

Which of the following is a disadvantage to the free-form layout?
A) Fixtures are expensive
B) More personal selling is necessary
C) Storage and display space is sacrificed for a more spacious environment
D) Theft is higher
E) All of these

Accepted Answer

All of the options listed are disadvantages of the free-form layout, including the cost of fixtures, the need for more personal selling, reduced storage and display space, and increased theft risk.

Question 2

As Danny walked the downtown streets, he passed an office supply store that had a desk, chair, and filing cabinet covered in dust as well as three dead plants and an array of dead insects in the front. What advice could he give to the office supply retailer?
A) Window displays can be used to set the shopping mood for a season or holiday
B) When properly used window displays can attract customers into the store
C) Windows can provide customers with a visual image of the type of merchandise inside the store
D) Windows are an important part of a store's layout
E) All of this advice would be relevant to the office supply retailer

Accepted Answer

The window display is unappealing and neglected, which can deter customers. All the advice options are relevant as they emphasize the importance of maintaining an attractive and engaging window display to draw in customers and reflect the store's merchandise.

Question 3

What is the advantage of the free-form layout to the consumer?
A) The layout guides the customer through the store
B) Customers are encouraged to explore the store with this type of layout
C) Customers feel like they are in a relaxed environment and are more likely to buy
D) Customers can purchase merchandise in this type of layout
E) This type of layout is designed to get the customer's attention

Accepted Answer

The answer of What is the advantage of the free-form...

Question 4

Imagine you are the manager of a Walmart store. Which of the following types of merchandise would be most likely to produce the highest sales per square metre/foot?
A) Modular furniture
B) Over-the-counter drugs
C) Electronic equipment
D) Gardening supplies
E) Pet supplies

Accepted Answer

Over-the-counter drugs typically have high sales per square metre/foot due to their small size, high turnover rate, and essential nature, leading to frequent purchases.

Question 5

An end cap:
A) is usually freestanding
B) replicates the total assortment of merchandise contained in the aisle
C) has high visibility
D) usually contains the newest, most exciting merchandise in the store
E) is always found in a point-of-sale area

Accepted Answer

End caps are located at the end of aisles and are designed to have high visibility to attract customers' attention.

Question 6

Imagine you are a manager of a women's clothing specialty store. Which of the following productivity measures would you be most likely to use?
A) Sales per linear metre/foot
B) Sales per square metre/foot
C) Sales per cubic metre/foot
D) Median gross margin per square metre/foot
E) Gross margin per linear metre/foot

Accepted Answer

Sales per square metre/foot is a common productivity measure in retail, as it helps assess how effectively the selling space is being utilized to generate sales.

Question 7

Which of the following best describes the point-of-sale areas?
A) They are designed to attract customers into the store's various departments
B) They are typically located near end caps
C) They can be the most valuable piece of real estate in the store
D) They always contain sale merchandise
E) None of these

Accepted Answer

Point-of-sale areas are often considered the most valuable piece of real estate in a store because they are where transactions occur, and customers are most likely to make impulse purchases.

Question 8

Which of the following best describes the free-form layout?
A) It enhances the productivity of the store's selling space by its tight arrangements
B) It uses repetitive, symmetrical pattern.
C) It is very cost-efficient
D) It is the least aesthetically pleasing of all the store layouts
E) It is described by none of these statements

Accepted Answer

The free-form layout is characterized by its asymmetrical and informal arrangement, which is designed to create a relaxed and inviting atmosphere, not described by any of the given statements.

Question 9

To allocate space to items, categories, and departments, store planners and merchandise managers must know:
A) how much of each item should be stocked
B) how much space the merchandise occupies
C) where merchandise should be located
D) what items should be carried
E) all of these

Accepted Answer

Store planners and merchandise managers need to consider all these factors to effectively allocate space and manage inventory in a retail environment.

Question 10

are located on aisles and are designed primarily to get customers' attention and bring them into a department.
A) Freestanding fixtures
B) Consumer motivators
C) Gondola displays
D) Point-of-sale areas
E) End caps

Accepted Answer

The answer of are located on aisles and are designed...

Question 11

The Alice in Wonderland Store specializes in collectibles associated with the Lewis Carroll books. The items are displayed on library tables, on old oak shelves, and in antique china cabinets. Statuary from the books is located in unexpected spots throughout the store. This is an example of a________ layout.
A) grid
B) random
C) free-form
D) loop
E) racetrack

Accepted Answer

The description of the store layout, with items displayed on tables, shelves, and cabinets, and statuary placed in unexpected spots, suggests a free-form layout, which is characterized by an informal and varied arrangement of displays.

Question 12

In Mountain Equipment Co-op, near the entrance to the department where kayak and canoe merchandise is sold, are three kayaks suspended from the ceiling. The display attracts many customers into that department. The display is an example of a(n):
A) end cap
B) freestanding fixture
C) gondola display
D) point-of-purchase display
E) promotional area

Accepted Answer

The answer of In Mountain Equipment Co-op, near the entrance...

Question 13

A diagram created from photographs, computer output, or artists' rendering that illustrate exactly where every SKU should be placed is called a:
A) plan-o-rama
B) merchandise plan
C) planogram
D) placement plan
E) strategic plan

Accepted Answer

A planogram is a diagram or model that indicates the placement of retail products on shelves to maximize sales.

Question 14

Another name for the free-form layout is the:
A) specialty layout
B) racetrack layout
C) loop layout
D) grid layout
E) boutique layout

Accepted Answer

The free-form layout is also known as the boutique layout, which is designed to create an intimate and personalized shopping experience.

Question 15

As Gary was waiting to pay for a bottle of aspirin he bought at a pharmacy, he added a copy of TV Guide, a Snickers bar, and a pack of cheese crackers to his purchases. The area where Gary made his last selections is called a(n):
A) end cap
B) point-of-sale area
C) gondola display
D) promotional area
E) freestanding fixture

Accepted Answer

The point-of-sale area is where customers make their final purchases, often featuring impulse buy items like magazines and snacks.

Question 16

What is more important in the free-form layout than any of the other general types of layout?
A) Print advertising
B) Publicity
C) Promotions featuring rebates and contests
D) Personal selling
E) Broadcast advertising

Accepted Answer

Personal selling is more important in the free-form layout than any of the other general types of layout because it allows for a more personalized and interactive experience between the salesperson and the customer.

Question 17

Boris wanted to buy a life-like owl for his office for Halloween. He found the owls in an aisle at Zellers that had costumes, candy, and decorations. This special section is an example of a(n):
A) point-of-purchase area
B) gondola display
C) promotional area
D) freestanding fixture
E) consumer motivator

Accepted Answer

A promotional area is a section in a store dedicated to themed or seasonal items, like Halloween decorations, costumes, and candy.

Question 18

When Moe visited Sears to buy tea cups, he was astonished to see them displayed up a wall almost to the ceiling. What type of feature area is Sears using for the tea cups?
A) End caps
B) Wall display
C) Window display
D) Point-of-sale
E) Freestanding fixture

Accepted Answer

Sears is using a wall display, as the tea cups are arranged up a wall almost to the ceiling.

Question 19

The owner of a men's clothing store has initially allocated 15 percent of the store's space to men's suits based on the expected sales productivity of that merchandise. What other factors must he consider before finalizing the space allocation for men's suits?
A) How the suits will be displayed
B) If the location of suits will help draw customers through the store, thus facilitating purchases
C) How many SKUs to stock
D) How profitable the suits are
E) All of these

Accepted Answer

All of these factors are important to consider when finalizing the space allocation for men's suits.

Question 20

To determine the productivity of store space, retailers are most likely to use:
A) sales per square metre/foot
B) retained earnings
C) inventory turnover
D) sales per department
E) asset turnover

Accepted Answer

Sales per square metre/foot is a common metric used by retailers to measure how efficiently they are using their store space to generate sales.

Quiz 6: Store Design, Layout, and Visual Merchandising Strategy

Which of the following is a disadvantage to the free-form layout?

As Danny walked the downtown streets, he passed an office supply store that had a desk, chair, and filing cabinet covered in dust as well as three dead plants and an array of dead insects in the front. What advice could he give to the office supply retailer?

What is the advantage of the free-form layout to the consumer?

Imagine you are the manager of a Walmart store. Which of the following types of merchandise would be most likely to produce the highest sales per square metre/foot?

An end cap:

Imagine you are a manager of a women's clothing specialty store. Which of the following productivity measures would you be most likely to use?

Which of the following best describes the point-of-sale areas?

Which of the following best describes the free-form layout?

To allocate space to items, categories, and departments, store planners and merchandise managers must know:

are located on aisles and are designed primarily to get customers' attention and bring them into a department.

In Mountain Equipment Co-op, near the entrance to the department where kayak and canoe merchandise is sold, are three kayaks suspended from the ceiling. The display attracts many customers into that department. The display is an example of a(n) :

A diagram created from photographs, computer output, or artists' rendering that illustrate exactly where every SKU should be placed is called a:

Another name for the free-form layout is the:

As Gary was waiting to pay for a bottle of aspirin he bought at a pharmacy, he added a copy of TV Guide, a Snickers bar, and a pack of cheese crackers to his purchases. The area where Gary made his last selections is called a(n) :

What is more important in the free-form layout than any of the other general types of layout?

Boris wanted to buy a life-like owl for his office for Halloween. He found the owls in an aisle at Zellers that had costumes, candy, and decorations. This special section is an example of a(n) :

When Moe visited Sears to buy tea cups, he was astonished to see them displayed up a wall almost to the ceiling. What type of feature area is Sears using for the tea cups?

The owner of a men's clothing store has initially allocated 15 percent of the store's space to men's suits based on the expected sales productivity of that merchandise. What other factors must he consider before finalizing the space allocation for men's suits?

To determine the productivity of store space, retailers are most likely to use: